- How is this different from my accountant?
- Your CPA looks backward and downward — accuracy, filings, compliance. A CFO looks forward and upward — cash, margin, capital, and what the numbers say you should do next. Both matter. They are not substitutes.
- Do you replace my bookkeeper?
- Only if you want me to. The bookkeeper keeps the records; the CFO seat interprets them and owns the forward view, so in most engagements the existing bookkeeper stays exactly where they are, with clearer instructions. Where there is no bookkeeper, or the records have fallen far enough behind that nothing can be read from them, I will take the books on directly — cleanup and ongoing bookkeeping are both work I do, and neither is a reason to wait.
- How much of your attention do I actually get?
- You work with Jordan directly — no account manager, no handoff to a junior. A retained engagement includes a standing monthly working session and access between them for decisions that will not wait.